Marketing is a key aspect to success as an accessible games company. This section will talk about various considerations, suggestions, "do"s and "don't"s to keep in mind when promoting your company and or products.
Index:
- Some quick marketing lingo
- Some channels pertinent to accessible game developers
- Some marketing methods pertinent to accessible game developers include
Some quick marketing lingo
The key to ANY company's promotion efforts could be simplified to understanding what CHANNELS exist and what METHODS can best be used to utilize those channels. A CHANNEL is a "path" or mechanism that allows you to reach your customers. METHODS are the specific actions you can take to get your message into a given channel.
Some channels pertinent to accessible game developers
Nonprofit organizations that service the Blind and visually impaired (BVI)
Companies that manufacture and distribute BVI assistive technology
Media entities that cater directly to the BVI
Government agencies that serve the BVI
Online communities for the BVI
Schools, vocational rehabilitation centers and Special Education teachers for the BVI
Assistive technology tradeshows
All inPlay’s customer base and email lists
Advertisements on Google and other search engines
Some marketing methods pertinent to accessible game developers include
Advertisements on Search Engines
Press Releases to the Media entities that cater directly to the BVI
Joint Press Releases from the entire Accessible Gaming Industry to the Media entities that cater directly to the BVI
Email newsletters/promotion to targeted, opt-in lists (not spam!)
Affiliate programs/offering a sales commission to strategic partners who can bring you new customers.
Bundling your games with other people's software
Incentives/Special Events